Mixed Reality Enhancing Customer Journey
join me on the mission of making aftersales sexy
Dr. Mark Leach, Global Head of Aftersales Communication for BMW and MINI.
Mixed reality glasses are a fantastic next step in the evolution of the already existing MINI Cooper accesoires app. The new technology brought an immediate smile to every fan’s face at the IAA Frankfurt Motor Show. From a strategic point of view it provides a seamless integration of aftersales topics to the sales process at the POS. Using virtual relaity solves the problem that dealers cannot have every single product physically in stock.