Develop a concept for an internal communication campaign to introduce new brand values to insurance consultants and have them implemented.
The new brand value information has to be transported to the employees in a way they will remember them when being woken up in the middle of the night and that they will act according to them driven from within.
In the runner-up period to a large gathering, an online platform has been developed where employees could inform themselves about the changes to come. Furthermore a chain of high-impact activations were organised where employees individually could exerience the new brand values.
Result After all events and interactions, employees gave the feedback, they’ve the new values in their blood and could independently use them in all working circumstances.