Develop a concept for an internal communication campaign to introduce new brand values to insurance consultants and have them implemented.
The new brand value information has to be transported to the employees in a way they will remember them when being woken up in the middle of the night and that they will act according to them driven from within.
In the runner-up period to a large gathering, an online platform has been developed where employees could inform themselves about the changes to come in brand communication and where they could interact with each other. Furthermore a chain of high-impact activations were organised where employees individually could exerience the new brand values. The value amicably for instance was activated through an invition at home by one of the directors. The value working together by a task to be completed in a team in a completely darkened space. Main event was a mega workshop under the title The largest ad-agency of The Netherlands where all employees in groups visualised the new brand values in moodboards.