BOOTH DESIGN & COMMUNICATION CONCEPT | OSGP Alliance
Smart meter pioneer Networked Energy Services, in 2014 acquired by S&T Systemhaus Austria, is platinum sponsor of the ‘OSGP Alliance’ trade show booth at the European Utility Week, an annual landmark event for the energy calendar. OSGP stands for Open Smart Grid Platform (link).
The themes ‘smart metering’ and ‘open software protocol’ are by now familiair for most utility professionals. Profound knowledge necessary for decision-making is however often missing. With the claim “We are the smart grid people” the OSGP Alliance tradefair booth communicates both themes in a serious boys-n-toys manner. The up and running meters are a unique buyers touch-point, not copied by competitors yet.
DAILY BREAD did develop the live communication strategy and created the booth design. In collaboration with engineers who flew in from Germany, Korea and the USA, the booth and it’s live-demo-walls were build and installed.