Swisscom | 360° Campaign “Hopp Schwiiz” Personal Reference Birgt Kriesche with VOK DAMS Consulting.
Develop an experiental marketing action that puts a focus on the biggest Swiss Telecom Company Swisscom as sponsor of the Swiss Olympic Team. The action has to fit in the newly developed live-marketing strategy to transform the brand Swisscom into a “love brand”. A strategy developed in collaboration with VOK DAMS Consulting.
Insight & Creation
The in Switzerland very well-known brand Swisscom has a more sober and proficient radiance. People connect the brand to technology service provider from the old world. An experience marketing action should be developed that brings the brand in contact with (potential) young customers in a modern, charming, surprising way.
Coming from a flashmob idea an “urban hacking” action was developed that conncects real, normal Swiss people with the Swiss Olympic Team. Development of an integrated communications action plan including publishing on, and sharing via online third-party channels like YouTube and Facebook, and a Swisscom ownd online platform “Fanbook”. Executive producing of over 45 video-clips.
Awarded by the German Art Directors Club (ADC) with a Nail in Bronze.
Awarded with an EVA Award in Gold.
Reference: Birgit Kriesche for Vok DamsSocial Media: Viral Video & Facebook CampaignConsulting: Brand Strategy Change