Guerilla Marketing Campaign | Ladies powder room hack for MINI

Compliments to the creators and a bold example of guerilla marketing to inspire!

In Mexico 90 % of car accidents are avoidable. How can people be motivated to change behavior? One of the common habits for distracted driving is to apply make-up while driving. MINI Mexico wanted to take care of this issue and came up with an unconventional idea, intended to raise consciousness. We think the communications concept is hilarious good.