Project with agency onliveline for, and in close collaboration with, Max Planck Society. Development of communication strategy and concept for jubilee year communication campaign with the goal to make more visible how diverse the actual work of Max Planck Society in Germany is. Giving a broader audience and different target groups a feeling for the variety of projects and for the broad range of research topics of Max Planck Society. Introduce them to science as something possibly making fun. The choice was for a mix of methods and channels, usable live, in print, online and in social media by both the communications department of MPG and stakeholders from over 80 institutes in different cities. The Call for Action “Forschen ist Neugier – #wonachsuchstdu” has been taken as central common theme. The campaign is usable over a longer period, can be paused and revived again.
Reference: Science Communication | Max Planck Society with OnLiveLine
