Royal KPN | Multiple Locations Management Strategy Meetings
Brief
Connect employees gathering at different locations in different countries and create interaction to implement the new KPN strategy. Find a way to start a fluent two-way dialogue to engage participating employees and to optimize corporational structures and work-flows.
Insight
A new corporate strategy will be adapted more easily when employees can interact with the vision behind it and with the CEO bringing the news. The use of interactive webcasting technology, combined with multimedial channels like social media and text messaging, can give the different groups of participants the feeling they’re part of one community.
Execution : Social Broadcasting
Producing an 80 minutes live TV Show about the corporation where all employee groups are working for. Webcasting this show with the use of creative technology in a way the audiences at different locations throughout Europe can experience each other and take part.
Resume
Innovative technology used in a people centered way whith a fine balance between content and emotion, created a unique bonding experience for over 30.000 participants. The overall setting was beaming energy and did fit with the core KPN brand values: personality, groundedness, trust.
A project of dutch partner De Otter Creators, Amsterdam
