BOOTH DESIGN & LIVE COMMUNICATION CONCEPT | OSGP Alliance
Smart grid pioneer Networked Energy Services, in 2014 acquired by S&T Systemhaus Austria, is platinum sponsor of the ‘OSGP Alliance’ trade show booth at the European Utility Week, an annual landmark event for the energy calendar. OSGP stands for Open Smart Grid Platform.
The themes ‘smart metering’ and ‘open software protocol’ are by now familiair for many utility professionals. Profound knowledge necessary for decision-making is however often missing. With the claim “We are the smart grid people” the OSGP Alliance tradefair booth communicates both themes in a serious boys-n-toys manner. The collection of up and running smart meters are a unique buyers touch-point.
DAILY BREAD did develop the live communication strategy, created the booth design and produced it for the show in close collaboration with the client. Together with engineers who flew in from Germany, Korea and the USA, the booth and it’s live-demo-walls were build and installed.