Develop an experience world for the Pernod Ricard brands Absolut Vodka and Havana Club at the Venuez tradeshow in Amsterdam. Visitors of the fair should be given te opportunity to interact which the brands; products should play a backstage role. Move ahead from traditional tradefair booth concepts.
For both brands Rob de Otter & DAILY BREAD team Amsterdam freshly drafted a unique, modern space for consumers engagement. The Absolut Vodka brand could be experienced in a competely white room where the brand was projected via 3D mapping technology. The Havana Club brand could be experienced through an imagefilm projected on an interactive table with the BEYET technology.