Develop a theme for a day where 5000 Dutch Randstad employees can meet and have fun as a “thank you” to them from the company. The gathering event should give a boost to brand connectedness, employee engagement and collegeality. Produce the programme.
As central mission for the corporate event the slogan: ‘Randstad Challenge’ was chosen for both brand and employees. One of the employee engagement actions was centred around the vision and mission of Randstad. Employees were asked to read into the subject and put their impression in keywords. These personal wordings were printed on T-Shirts for each employee individually, to wear at the Randstad Challenge Day.