Reference project for EWE AG, a hidden champion of Germany’s leading energy and telecommunication utilities, fast forwarding to the future without much a do | Booth Design, Communication Strategy and Concept, Visual Design, Content Development, Creation, Production, Project-Management. The booth has been designed to offer ‘come on’, ‘explore’, ‘flow through’, ‘get connected’ and ‘take a seat’ incentives from all sides. The open coffee-bar concept in the middle, with thematic isles at the sides and a private business room, framed by thin-lined white tubes, gives the stand a both welcoming open, business informational and comfortable stay-a-while atmosphere. The booth has been praised for that aspects of the concept and for it’s visual communication design.