Develop and execute a live communication concept for the Volkswagen top tier automobile trade shows worldwide.
Setting up of a co-creation group with specialists from different fields to explore and define the marketing messages that would be most effective towards the different audiences globally. Creation of an audio-visual line and of experience communication concepts. Booth design, mediaproduction, technical exhibits and presentations for world premières melted to a harmonic tredeshow world to communicate the brand Volkswagen. Creation and production of entertaining and attractive booth shows to generate traffic to the booth by surprising and tempting the visitors of the automobile trade show.
Project of partner De Otter Creators The Netherlands, with Birgit Kriesche at VOK DAMS