DAILY BREAD Communications

is an independent creative and strategic live communication agency, architected to deliver steady high-performance in the rapidly changing conditions of the digital transformation. Based in Germany, working all over Europe.

WHAT WE DO
Consulting and creation, strategy development, concept and design, project-management and production in live communication, experiential marketing, audience engagement, brand world, corporate event, social software and high-touch technologies.

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CRM as we know it is in need of change

Customer Relationship Management was yesterday, tomorrow is Social Relationship Building. The new kids in town are conversational commerce and audience engagement.

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Mixed Reality Enhancing Customer Journey

join me on the mission of making aftersales sexy

Dr. Mark Leach, Global Head of Aftersales Communication for BMW and Mini

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Dirk Hardenbicker expert for all things digital at DAILY BREAD

Digital Transformation Consultant

Digital Transformation Daily

In less than an era digital has become the new normal. Many marketing and communication professionals however lack the time to gain insights and develop decisive knowhow.

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Moving Print

Trend in digital billboard publishing: click image to find out

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"To Jacksonville" = Sales. | "To Mom's for Christmas" = Marketing. | Image by Advertising Agency Crispin Porter + Bogusky

Marketing and Sales Alignment

The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey.

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