Create and produce a sustainable and premium live experience with the 100 years Milestone anniversary of Moët Henessy as starting point. The event must be as surprising, radiant and high-class as the brand identity.
Drinking champaign is for the Dutch connected with glamour, stars, high-class and high-society. Event communication, event location and acts should be picked in a way that these emotions are being triggered, stars must attend.
Development of an integrated PR plan to reach out to VIPs and Stars. Social Media activities to get the event ‘in the picture’ of a broad audience. Choice of the world famous Amsterdam Concertgebouw as event location.
A spectaculair openingshow as warming up for a tantalising fests with special acts in a stylish decorated Concertgebouw Amsterdam. 1000 guests did attend among which much VIPS and ‘BNers’ (special dutchmen). Media presence was generated.